Gemini PR believes in the triple bottom line*. We represent individuals, non-proftis, and for-profit companies/organizations that participate in socially-responsible practices. We list a number of criteria that we look for when interviewing potential clients. Note that all do not have to be pursued or fulfilled in order to be represented by Gemini, but are general guidelines for the interview process.

Gemini's Value-Oriented Criteria:

1. Explicit community commitment
2. Incorporation of social values
3. Educational element directed to stakeholders
4. Truthful marketing and advertising
5. Compliance with social/environmental laws and regulations
6. Demonstration of sensitivity to local cultures and customs
7. Compliance with human rights standards
8. Plan for re-evaluation of value-oriented objectives
9. Business model for out-sourced work, when appropriate
10. Conduction of environmental impact assessments, when appropriate

*Triple bottom line is a business philosophy that focuses on economic prosperity, environmental quality, and social justice. (Source: Cannibals With Forks: the Triple Bottom Line of the 21st Century Business, by John Elkington, 55-56.